The Way to Success - The Objective

Much has been written about success.  Many programs promote themselves as the means to achieve success.  Isn't it interesting that success continues to evade the masses?  Is there a secret to this elusive dream?  Can success really be achieved apart from pure luck or "political" connections?

Aristotle presented a simple formula:

"The way to achieve success is to have a definite, clear, practical ideal--an objective.  Second, have the necessary means to achieve your end--wisdom, money, materials and methods.  Third, adjust all your means to that end."
 
The Objective

What is your objective?  Have you ever taken time to clearly define your desired outcome?  Notice the three qualities necessary to develop an achievable objective:

• Definite

To be achievable an objective must be specific; well defined.  Set measurable targets (e.g., sales volume, number of customers, etc.).   Provide dates for accomplishing your targets.  Secure a system for accountability (i.e., a mentor or teacher).   

• Clear

While a specific objective is a good start, clarity is critical to success.  How clear is your objective?  Can you communicate your desired end in simple, understandable terms?  Is your purpose or motive easily discernable?  Are people persuaded by the transparency of your intentions?

• Practical

How sensible or realistic is your objective?  Keep in mind that the facts DO count!  Achieving a high level of genuine success will only be accomplished when the your definite, clear ideals are also practically achieved.  Perhaps many fall short of success because their desired outcome was too complicated or complex.  Keep your objectives practical.

Watch for the next installment of The Way to Success -- The Means. 

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