One of the foundational principles of Hefty Health & Wellness is integrity. Our mission statement says, "Integrity means we will never purposefully misrepresent our motives and/or products. Our customers and team members can expect us to be above reproach and honest in every detail." Our search for a business model that embodies this value, ended when we found PASSPORT, LLC.
The Founder and CEO of PASSPORT is Bo Short. Bo's story is one that deserves a hearing. While some would accuse him of sour grapes, every documented fact, not to mention the experiences of multitudes of unsuspecting participants, argues for fixing a practice that is not only broken, but, in my opinion, corrupt.
In a recent commentary on his formerdiamond.com website, he said, "I believe that the truth is much like a storm traveling across the ocean, picking up speed. In this case, if your foundation is not built on honesty, this storm will punish you. As well, the truth is also as subtle as a little dog walking over and pulling the curtain back revealing that the wizard is actually a scared little man that has built a life upon deception. Thank goodness for the truth." This kind of judgment demands attention. Some would say, "Honesty is the best policy." We disagree. As far as we are concerned, honest is the ONLY policy."
We live in a world that is willing to compromise the truth. The Barna Research Group of Ventura, CA reported, "In two national surveys conducted by Barna Research, one among adults and one among teenagers, people were asked if they believe that there are moral absolutes that are unchanging or that moral truth is relative to the circumstances. By a 3-to-1 margin (64% vs. 22%) adults said truth is always relative to the person and their situation. The perspective was even more lopsided among teenagers, 83% of whom said moral truth depends on the circumstances, and only 6% of whom said moral truth is absolute" (The Barna Update, February 12, 2002, http://www.barna.org/FlexPage.aspx?Page=BarnaUpdate&BarnaUpdateID=106). Every present indication points to a further eroding of truthfulness and integrity.
How unfortunate that there are some who would prey upon the legitimate yearning, and even need, of ones who seek to improve their life and financial circumstances. What is even more regrettable is the apparent disregard for correcting a wrong that is hurting far more than it is helping, just to protect a powerful few.
As it relates to the grand scheme, we are not the final arbiters. As it relates to our business, we have made our choice. All who aspire to develop a business of their own would do well to consider these thoughts.
It was time for someone to sound the trumpet. It is never right to do wrong!
Truth is worth defending, my friend. In the words of Marcus Aurelius, "If it is not right do not do it; if it is not true do not say it." Let's make a difference by setting the bar of integrity high.
Thanks for reading. Remember,
Always make a difference!
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